Monday, July 27, 2020

EMPLOYEE MOTIVATION

Why Employee  Motivation Sometimes  Plummets

Employees are the greatest asset in the organization because they configure resources and markets. Through their innovation new products and services are produced and marketed. Also  employees are the ones who serve customers. Staff Motivation is critical because it increases productivity and innovation. In additions highly motivated employees are happier, less prone to sickness and they require minimum supervision. Endeavors are won or lost  in organizations simply by how motivated their employees are. No matter how much you encourage or even threaten anyone,   objectives, if your employees are demotivated you have very little chance to succeed.  Many human resource managers and practitioners concur that committed, self motivated and consistently outstanding performers are lacking in most organizations. Why is that so?

Poorly Crafted Vision, Mission and Objectives
One major source of demotivation is a poorly crafted reason of existence in the company. If the vision and mission are blurred then its hard to rally behind them. Also if the objectives are inappropriate in terms of measurability, timing and environmental fit no one can sleep thinking about them. Objectives must be clear, well-timed and achievable. Its an insult  for a high achiever to given impossible targets because he/she would not even attempt them.

Performance not Measured Properly
There are  organizations that do not measure performance. Some do so but the targets are too historical and irrelevant. Some targets have nothing to do with the mission of current objectives. They were just put to add some numbers. If you achieve all those objectives there is very little movement in  financial outcomes   or customer experience. When compay outcomes don't change most staff are frustrated. its difficult to reconcile  hard work and bad outcomes

Inequitable Reward System
Research has many times confirmed that  employees are rational beings, who desire equity and  justice 
in the market place. Rewarding non performers at the expense of high producers is the worst sin. The minimum you can do is reward employees equally.  The best is to ensure those who put the extra time, extra innovation and exra  work resulting in good company outcomes are rewarded more.  Behaviour that is  rewarded will be repeated so if ypou reward underperformance you will get more of it. If high performance is rearded you are most likely to get better relsuts

Unfair labour practices
Staff motivations drops the lowest if the work environment is toxic. In most cares one form of discrimination is present. Someone is being overlooked on promotion or remuneration just because of ethnicity, religion, gender etc etc.  The term "equal opportunity employer" is suspicious on company advertising materials. Let others speak for you. Sometimes there are overbearing supervisors and managers who believe in "driving staff" instead of coaching, teaching and delegating work. Once there is unfairness in the workplace its hard to solicit employee buying.

Not Meeting Promises
Some cases have also been recorded of employers who do not meet promises. They seem to forget that a verbal contract is still a legal contract. Some manufacturing companies in Zimbabwe have promised significant  motivational bonuses in cash and kind, but once the employees achieved the targets they shifted the goal posts without any just reason. This takes away trust and  employee commitment is compromised. In African traditions, a father should not lie. If he had promised to kill a beast if you did something good, and  in the kraal there is only one left  he should meet his promise . That's all, no further explanations. The same principle should apply to leaders of organizations. Their words should be trusted.

Conclusion 
For organizational survival and success there is great need to minimize or eradicate all factors of staff demotivation in order to stimulate productivity, loyalty, innovation and raise customer experience. Business leaders must seriously improve work conditions and ensure the vision, mission and objectives are well crafted and articulated. 

Dr Andrew Nyambayo (PhD. MBA, Bsc Eng) is a business leader, strategist, coach and motivational speaker with over 20 years experience in the telecommunications and service industry. He is the author of famous books, "Integral Marketing: Enhancing Livelihoods"  and  "Succeeding in Turbulent Times"







STRATEGIC RESPONSE TO COVID-19

Adaptability the Answer to COVID-19

The world has been buffeted by COVID-19 in the past five months. Everyone is now aware  and accustomed  to  " washing hands", "social distancing" , "wearing masks" and seeking medical attention if you have flue like symptoms such as high temperature and persistent coughing. Governments have instituted lockdowns, some stretching into months. The impact has been severe on individuals, companies and governments as revenues have sharply declined. Demand for goods and services has drastically fallen  or collapsed in some industries such  airlines, hotels and tourism . How can you survive under these conditions?

Individuals and companies that are making it have a high propensity to adapt and change course as events unfold. Highly adaptable organizations have perfected the art of telecommuting and providing superior customer experience even during lock down. Their employees are adequately provided with mobile resources such as laptops, mobile phones and generous broadband service connectivity to the organizations' information and knowledge repositories to ensure they can discharge their duties quickly, efficiently and effectively wherever they are.

COVID -19 Effective Teacher of Digital Transformation

Adaptable employees are mastering new skills to design, produce and market new products and services. Daily they are looking at ways to delight customers by reducing friction at touch points. They are also learning new ways to collaborate and support each other. Some customers have also learnt to resolve queries and provision new services on the go without visiting service providers. Those that continue to seek physical engagement are getting disappointed as service centres are closed. COVID-19 is the single most effective teacher of digital transformation. For those who are quickly adapting and entering the digital highway, they find themselves effectively managing their business operations due to strong linkages with cloud computing. Being linked remotely ensures business operations are monitored and controlled  with minimum downtime. With high reliability and availability of operations,  customer satisfaction is guaranteed. COVID 19 has accelerated  customers of all walks of life into self service.  This was planned by most digital technocrats to happen maybe in 2025 but its happening now. That's the only good part of COVID-19, accelerating nations, companies, families and individuals to use transformative digital technology. Even some old manufacturers of clothing, shoes and steel products in downtown Harare now have online stores. That's progress.

Acclimatize with the new normal

Therefore, the key to survive especially during  COVID-19 economic turbulence is to adapt to new practices and be willing to change as events unfold. You cannot continue with practices of 2019 and before because it's now business unusual. You should not take a wait and see attitude  because COVID-19 has brought a new economy and new culture. It is time to acclimatize with the new normal. Either you adapt and survive or you continue with the old and perish.


Dr Andrew Nyambayo (PhD. MBA, Bsc Eng) is a business leader, strategist, coach and motivational speaker with over 20 years experience in the telecommunications and service industry. He is the author of famous books, "Integral Marketing: Enhancing Livelihoods"  and  "Succeeding in Turbulent Times"